Australia’s First ‘Tap & Wash’ Laundry Open on High Street
Australia’s first cash-free, ‘tap and wash’ laundry operator, has chosen High Street Northcote as the launching pad for its innovative self-service concept featuring the latest washing, drying and payment technology.
Founders Simon and Jodie Madden say Powder Laundry is out to disrupt a staid, old-fashioned industry where coins are still king.
“The self-service laundry industry is one of the least technically developed small business,” says Jodie.
“Nothing has changed in decades – including some of the machines still in operation – and we saw a gap for a bright, clean modern laundry deploying the latest technology.”
Changing demographics are a key reason Powder Laundry chose Northcote for its first outlet.
“There are lots of apartments springing up along High St and many of the new residents are young and tech savvy,” Jodie says.
“These are people who typically pay with a card – they don’t want to muck around with coins – and we believed they would embrace the concept.”
This has proved to be the case: Powder Laundry Northcote opened in late April and won immediate neighbourhood acceptance.
“The feedback has been amazing,” says Jodie.
The distinctive store features a clean industrial look designed by Studio Tate. It’s bright, safe and fully-automated, featuring television, free wi-fi and clean workspaces.
The response has been so good Simon and Jodie have accelerated their expansion plans with a second Powder Laundry opening in bayside Black Rock during May.
More openings are imminent in East Brunswick and Dandenong, while other stores are planned for North Melbourne, Abbotsford, Richmond, Hawthorn and Oakleigh.
Very soon, Powder Laundry will become Melbourne’s largest laundry operator – cleaning the city one suburb at a time.
Located at 334a High St, Powder Laundry Northcote is open between 7am and 10pm every day. And no coins are required.
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